The Power of ONE comment

We talk a lot about how to measure success of social media posts.  Is it likes, shares, comments, or even post views? In my opinion a mix of these metrics truly tells the story of a post’s success, but at the very base of the question – How many eyeballs potentially saw this?  If you’re being paid to promote something on Facebook, then the basic eyeball statistic could potentially be a big one for you to show your vendor.

In the restaurant business it’s no secret that companies “pay to play.”  Restaurants are offered marketing support from a vendor in exchange for menu logo placement.  It all boils down to frequency, right?  If you see an ad for Pepsi on TV, then see something on Social Media, then you sit down on a restaurant and see that same logo then you have familiarity with that product.

Back to the power of a comment.  Here are two separate posts promoting Lipton Iced Tea.  These are  As a social media marketer, I want to keep the message in our branded voice, but also deliver some value back to my vendor.  If a picture is posted and no one sees it, then neither Governor’s or Lipton wins.  But if I can design the post to get some fan feedback, then both companies win.

This first post is bland with a simple picture and description, but the second post fits our brand voice and features a couple jokes about Iced Tea and the time of year it is. It’s funny enough to grab a few likes and a comment, but look at the difference in post views from the first one.  The number of page views more than quadruples from the first post to the second one. It’s definitely worth the extra effort to make it funny to deliver more value to our vendor.

The power of ONE comment makes all the difference.  Getting people to engage your posts can be difficult sometimes but it can make all the difference in the world.  

I'd love to hear some feedback. Tweet to me @jasonpclay or leave a comment and let me know what you think about Facebook marketing.